Sales Development
Methodologies
Sales Development Experts
Charter Intelligence is known as a People-as-a-Service business.
Our turnkey approach enables our clients to launch sequenced campaigns to targeted audiences in as little as 10 business days with skilled, dedicated SDR Teams.
Once outreach is initiated, we constantly optimize and refine our approach to bring qualified appointments to your organization, consistently. It's managed, affordable growth virtually on-demand.
People + Process + Platform = Precision Prospecting
Spray and pray emails don’t work. Smile and dial tactics are ineffective. Cold emails on LinkedIn are non-starters.
Ads? Better be targeted before budget disappears. At Charter Intelligence, we create an unparalleled prospect experience based on immense sales development data, experience and expertise.
50,000+
Pre-targeting ad impressions served to Decision Makers
90,000+
Leads generated
200+
Unique industries researched
100+
Industries served
Talented People
What if your SDR Team could all be as good as the industry’s Top 10% Business Development Reps? At C.I. our people are hungry, trained up, and motivated by growth. They specialize as sales researchers, sales development reps, campaign strategy, project management, or marketing to architect
high-impact outbound campaigns.
Data-Driven Processes
How many SDR activities does it take to generate a sales outcome? Our proprietary outbound outcomes reports gives our clients and strategists the ability to visualize, analyze, and act on data to generate optimal business results. Each decision we make is grounded in data so your growth becomes as predictable as our activities.
Charter Intelligence Platform & Tools
How do you ensure the right research and SDR activities are done at the right time? Charter Intelligence uses a combination of our proprietary software, the Charter Intelligence Platform, and best-in-class tools to increase efficiency, ensure accuracy, and drive opportunities to our clients’ sales teams. No stone goes unturned, and every message is relevant and timely, on the right channel and delivered on the right channel.
Orchestrated Outbound =
Multi-Channel Coordination.
At Charter Intelligence, we don’t take a cookie-cutter approach to crafting email messaging. Our SDRs deliver unique, prospect-focused, value-driven emails in a coordinated, repeatable sequence.
Web
We create a custom, bespoke landing page as a value-added service for our outbound campaigns. Your landing page will align with your current branding and contain a calendar where prospects can book meetings directly.
Pre-Targeting Ads
Also known as Pre-Warming Programmatic Ads, display advertisements create brand awareness, familiarity, and the opportunity for impactful CTRs.
Sales Engagement Staff
Each SDR possesses at least one Sales Certification. Many also specialize in Sales Enablement, Email Marketing, and Inbound Marketing.
Appropriate Software / Tooling
Charter Intelligence provides leading-edge sales development tools, including sales engagement platform, sales intelligence, lead scoring, dialer, real-time chat, scheduling, project management and CRM access.
Constant Training
Our model includes company-wide and specific skill-set training on demand generation strategies, prospect psychology, account-based methodologies, and optimal messaging.
Visibility
All activities are tracked and reported on regularly. Update calls inform, and provide opportunities for collaboration and real-time strategy sessions.
Accountability
All Charter Intelligence dedicated SDR Teams are managed at both Department and Customer Success levels, providing quality assurance across activities, tasks, and work done on your behalf.
University Degrees
Each SDR is highly educated, and most staff have advanced degrees.
Serious ROI
We have helped hundreds of organizations go to market quickly, penetrate new markets, create predictable pipelines, and drive revenue growth.
Our human-powered and machine-driven services provide superior return on investment over any comparable sales development approach-- usually less than 1/3 the costs of building, or scaling. your own internal equivalent teams.
Sales Development is hard. Qualified labor is in short supply. Fully-loaded salaries, overhead and bonuses for SDRs are expensive. And, tenures are notoriously short With Charter Intelligence, you hand off the headaches. We hand you qualified appointments. We recruit, hire, train, and retain dedicated sales development teams so your salesforce can go big game hunting and focus on moving opportunities to closed-won deals.
Schedule your Charter Intelligence Sales Development Assessment
See if managed, affordable growth is for you!